Quality vs. Compression

Do you hate visiting sites that have images with poor quality. Maybe they look fuzzy, blurry or pixelated? How about when you stumble upon a web site that has very detailed images that take forever (or so it seems) to load? Images that are too large and cannot be displayed correctly on your LCD/monitor? This could be one of several reasons. The quality of the image or graphic could be poor to begin with, designed at the wrong resolution, saved with the wrong amount of compression or as the wrong file type.

A couple weeks ago I had a customer call in and complain about his current website, that it had poor graphics. I proceeded to inspect the website and found that the graphics were outdated and saved as the wrong file type and over-compressed. In only a short amount of time, I was able to re-create a Flash animation for him using the “preserve transparency” attribute and then re-create some graphics utilized on his site and saved them using the perfect balance of quality/compression. The graphics and animation are now smaller in file size, take less time to load and much more aesthetically pleasing to the eye. Saying the graphics improved the site is an understatement.

Here is small preview of the correction: (click the image for a full-scale preview)

before and after image quality

Added A New Feed

With SEO in mind again, I added a Twitter feed to my portfolio site. Search Engine Optimization plays a large role in how people will connect with your site. How they will find your site. Which page of your web site will they find in a Google, Yahoo or other search engine.  While many think that adding, specifically Twitter, a feed onto their site that they will automatically jump in “page rank”. This is not directly the case. Google and Yahoo, (the largest of the search engines), both have implemented “no follows” on links from Twitter so the theory of having several reciprocal links is out the window. Some search engines though that still hold some of the search market do not follow the same method so there is some potential. What a feed is extraordinary at doing is consistently adding new content and that is productive. So when the times comes for your new web site to be built, please keep in mind you need an entire web and marketing campaign implementing social media.

Search Engine Optimization Practices

Finished the layout of the pest control company’s website. While developing this site and keeping Search Engine Optimization in mind, I structured the content so that the unique content is first in order. This will allow more keywords to be read by search engine crawlers sooner and will potentially give them a higher ranking and more likely allow the site to appear higher in the search return results when searching for those keywords. Then I applied the design so that the site still looks like it is in the original top to bottom content order. So now looking at the site, you would never know the difference.

This is one of the reasons I refer to myself as a web engineer; there is a lot more to web development than just art.